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Archives Of DonorExpress NewsLine Newsletters

Welcome to the DonorExpress NewsLine archives. This page is designed to give you the ability to read the back issues of our newsletters. Below you will find a brief summary along with the link to the entire newsletter. Please feel free to share the information with anyone you think may benefit from it.

If you use any of our NewsLine content for your own newsletter or web site, please give credit where credit is due and include our name and web address as the source of the information.


NewsLine Vol 1
Tribute To The Unsung Heroes
Everyday I talk to and work along side of what I call the "back office" crowd. These are the men and women who are pounding the computer keyboards doing the tireless job of data entry or those who pore over a database or spreadsheet to pull together a list of just the right donor names for the next mailing.


NewsLine Vol 2
Are You Backing-Up Your Systems?
This past month I have had two different clients that have experienced the pain of computer crashes or software failures. The good news is that for the most part, computers are made up of electronic components with very few moving parts that might fail.

NewsLine Vol 3
Creating An Efficient Office System Part 1
This is the first in a series to help you take a look at the procedures that you have in place to run your office. As a developer of database systems, we have to be able to see the work flow of the entire operation in order to create an application to automate daily tasks.

NewsLine Vol 4
Creating An Efficient Office System Part 2
This is the second newsletter in a series to help you take a look at the procedures that you have in place to run your office. Last month, we defined what a system is and how to see the office functions as an interactive set of procedures working together in harmony. This month, we are looking at creating a step by step set of rules for operating our office.

NewsLine Vol 5
Creating An Efficient Office System
This is the third and final newsletter in a series to help you take a look at the procedures that you have in place to run your office. Last month, we looked at creating a step by step set of rules for operating our office. This month, we will be looking at how to implement any new procedures.

NewsLine Vol 6
What Is Fundraising To You?
Most all nonprofit organizations live or die by the funding they receive from the generosity of those who give of their time and money. Successful fundraising always seems to be measured in terms of the amount of money generated by an event and if you are interested in that one event then this maybe a true measure. Perhaps it is time to look at the paradigm we have about the act of raising money.

NewsLine Vol 7
Plan For The Coming Year
For many organizations January 1st marks the end of their year and the beginning of the New Year. This is a time to recap how the past year has gone and set new goals for the coming year. When I look back at the goals we set for ourselves last year, I realized how ambitious we were. Many of the goals we had planned are now a reality but there were many we were unable to complete. Being the optimist, I see the past year as a great success with what we did get accomplished.

NewsLine Vol 8
Remember Your Focus
Last issue we focused on seeing fundraising as long term relationship building as opposed to the one shot appeal. One of the best ways to build on your relationship with your supporters is through your communications with them. Fall is the time of year when many organizations are in full swing with annual appeals and this month we wanted to look at some ideas to help with making your fundraising more successful.

NewsLine Vol 9
Technology Addiction
Our current society is bombarded with information overload at all times. Our minds are being trained to seek visual stimulation from all directions. This stimulation has created addictions with most of us and especially our young people. If you are in denial about this addiction, I challenge you to have your cable disconnected for a month. Our society is forcing us to look at different ways to get our message recognized.

NewsLine Vol 10
A Few Things Can Make A Big Difference
Annual fundraising events are, in the short term, a great way to raise money but many organizations overlook several key areas that could take their event to a new level. The details of the event seem to be well covered, but there are some pre and post-event details that are many times neglected. Events are NOT just about raising money. They are a way for you to "Tell your story". They are a way for you to have direct contact with your supporters. And they are also a way to express your appreciation to those that support your organization.

NewsLine Vol 11
It's About Working Harder
Too many times as professionals we allow ourselves to fall into a comfortable routine where we are working hard on the wrong things. Jim Rohn, one of the world's leading motivational speaker, philosopher and entrepreneur reminds us that we need to "work harder on ourselves than we do on our jobs". By working on ourselves we become more valuable to our organizations and to the market place. Ask yourself, when was the last time you took a class or attended a seminar or read a book to improve the way you do your job?
TS Marketing, Inc. - Boone, NC - (828)264-2577
Copyright © 2006 TS Marketing, Inc. All rights reserved.